There has been a lot of hype around marketing automation, but what is it all about and will it just be another fad or an essential tool that is here to stay?
Marketing Automation

What is Marketing Automation?

Marketing automation software collects and uses data to send personalised messages triggered by user behavior on emails, your website, social media and text to generate and manage sales leads

This provides the opportunity to send the right message to the right person at the right time.

Different types of marketing automation software offer different features and can also help you to execute, manage and automate repetitive tasks such as email campaigns, social media, and other website actions.


Let’s have a look at different features this software provides to better illustrate the power of marketing automation and why it has become an integral tool to most effectively engage with your users:

Behavioral-based email automation

Each user’s needs are different. By using behavioral-based email automation you can send targeted emails to your contacts based on the interactions they’ve had with your company across various digital channels. Your email campaigns can also be customised and set up as a drip campaign with a pre-written set of smart mails to customers or prospects over time.

Dynamic forms built for conversion

Online forms are a big part of improving customer interaction. Making use of your marketing automations’ built-in dynamic form builders not only lets you collect data from your users, but they can behave differently based on specific conditions to trigger, for example, an email send-out depending on your prospects specified interests.

Lead scoring

At a glance your sales team can now easily identify hot leads. Leads are scored by user engagement and increase or decrease based on page visits, filled out forms, content downloads and demographic characteristics that fit your sales model.

Visual workflow builderVisual workflow builder

A visual workflow helps you follow the buyer’s journey and to engage with leads at critical points. It also creates a pipeline for your sales and marketing teams that can be customised for different stages of the sales process.

Customer-relationship management (CRM)

Customer-relationship management lets you control a company’s interaction with current and potential customers. It enhances personalised communication with your client, improves customer service & automates everyday tasks like reporting or data entry.


Keep track of your campaigns with detailed email reports that analyse clicks, opens, bounces, and deliveries. You can now clearly identify which links on your emails are getting the traffic and which are getting less traction. Detailed user history timelines keep track of interactions for every contact in your database, including site visits, emails, webinars and social events.

How will your company benefit from using Marketing Automation software?

Marketing automation helps you achieve more by spending less time on everyday tasks. It aids in getting a better understanding of your clients exact needs enabling you to send more user specific information to leads; i.e. more efficient targeting.

The integrated analytics and reporting system helps you to keep track of you conversions and return on investment. You can now make decisions based on data and not just a “gut feeling” and therefore retain and market more effectively to your current and prospective clients, convert leads more easily and ultimately grow your business!

Reap the rewards of marketing automation today!

The Web Factor has partnered with a world class marketing automation software company – one of the leaders in their field. Contact us today to find out more about how marketing automation can enhance your company’s reach in a more profitable, productive and efficient manner.