The process of Search Engine Optimization, commonly referred to as SEO in order to have your web pages ranked accordingly for the key words that you wish your website to be found for, is so often a very misunderstood procedure. There is a real science to it whereby search engines “reward” pages with the right combination of ranking factors or “signals.” SEO is about ensuring your content generates the right type of signals and this infographic chart, thanks to Column Five Media, summarises beautifully some of the major factors to focus on for search engine ranking success, both on page and off page

Chart to show some of the main factors in SEO procedures