Marketing – The change over time
Not long ago, a marketeers job was a reasonably simple one, as there were only a handful of platforms available to deliver your key message to the consumer. Magazines and newspapers, TV and radio were very straightforward choices as marketing platforms.
Now, however, we are bombarded with shed loads of digital marketing options and tools.
- Social Media Platforms (about 354 of them),
- Websites in their millions,
- Advanced SEO & re-marketing techniques
- Many hundreds of thousands of different apps,
- Pay-per-click advertising,
- Business directories and online magazines
- API’s and new technology launching daily
The list baffles even the most advanced, of the old-school marketeers.
Online marketing solutions for business have become increasingly complex.
There are also lots of options available now, for measuring results and performing highly complex digital analysis to delve deeply into customer and user behaviour in order to help direct our online marketing decisions and efforts. If you are confused about what needs to be included in YOUR ONLINE MARKETING SOLUTION, just ask us to quote for one of our ONLINE MARKETING PACKAGES HERE to suit your business size?
Online marketing efforts are now much more measurable
It’s no longer suffice to dapple in social media and amateur online marketing efforts. It has become a key, ESSENTIAL, core part of business success. In fact a major competitive advantage in this overwhelming market place is now determined by how you use online technology and especially how you apply it to the opportunities available to you, otherwise you will get left behind.
So, when it comes to choosing the right online marketing solutions for your business, it’s important to consider which are the most important platforms to use for your type of products and services.
Some questions to ask are:
- Who are your customers?
- Where do they spend their time?
- What are they searching for online to find your business services or products?
- Who are their influencers and how can you tap into them?
- How visible is your business on the web and how can you ensure that you are there, when they are looking for you?
- What worked historically and how can you repeat and improve those efforts?
- What technology is available to make your job easier?
- How can you measure your success so that you can scrap what is not working without wasting any more time and budget on it?
Online marketing solutions and campaigns that are not analysed and tweaked according to findings are pretty pointless.
Flex up your online muscle
Our job is to take away the pain of trying to comes to terms with it all so that you can get on with business!
You don’t even need to really understand what we are doing, as long as the end result is that you have an online reputation that you are proud of and that we are using the most important online marketing platforms suitable for your business. You know you have to go there one day, it’s only a matter of time so why not get there now before your competitors and start reaping the benefits?
View all our services here
We will ensure that you making the most of all this fantastic technology!