New website:
Alte Kalkofen Lodge – www.altekalkofen.co.za
Brief:
– To better capture the unique beauty of the lodge
– To attract more enquiries via the website with less reliance on agents
– To upgrade and update dated and very basic FTP site
Motivation:
Alte Kalkofen Lodge is a beautiful lodge in Namibia but their website was very dated when we took them on so after a site audit to benchmark our results, we gave it a complete overhaul a fresh new look, we implemented a conversion mechanism & an improved user experience.
Additionally, we created a Facebook business page for them (they had created a FB group originally, in error) and migrated their Facebook followers to the new page.
To gain traffic to that page we launched with a competition to win free nights at the lodge.
More recently we set up and implemented the Knightsbridge booking facility for them on their website.
Special Features
Responsive to enable viewing across all devices
Some custom CSS was used to align feature articles above the page fold
Custom forms for enquiries
Post launch
Following the launch of the website the client required a Facebook Business page to be built and an old Facebook Group needed all its fans to be migrated to the new page. We initiated a Facebook migration campaign providing an incentive for +/- 200 fans to move to the new page by means of a competition to win free nights at the lodge.
The Competition
For the competition we used a third party app to count the entries and choose a random winner.
Special features
To encourage sharing of the competition amongst entrants friends, we added the incentive of additional entries for every share increasing chances of winning.
To increase the reach of the campaign amongst the specially targeted prospects in Germany, Namibia and South Africa, we launched a Facebook pay per click campaign
A mailer campaign was also initiated to the customers existing database
Knightsbridge online booking functionality implementation
Return
Approximately 200 of the 250 group fans migrated to the new page
The competition attracted 147 entries who regularly engaged with the competition posts and still do – all entrants have been rewarded with an additional special offer as a thank you for entering
The 147 entrants have now been added as hot leads to the customers database for further marketing opportunities
The Facebook page nearly doubled its fan base during the 1 week of the competition
Percentage openings of newsletters from the mailer campaign were well above industry averages at an average of 30%
