What is Pay-per-click advertising?

Pay-per-click (PPC) advertising is a very effective marketing tool to help drive larger volumes and more targeted visitors to your web page or website that would have been difficult to reach organically. Organic means using SEO or other marketing efforts but no paid advertising. You can spend as little or as much as you wish when it comes to paid advertising although for certain industries we will recommend certain daily budgets to make your efforts worthwhile. With built-in reporting systems combined with our customized reports, you can easily monitor your return on investment.

There are six types of pay-per-click advertising of which we will focus (in this article) on paid Google search advertising and Social Media PPC:

  • Paid search marketing. Paid search marketing is one of the most common types of pay-per-click (PPC) advertising
  • Display advertising
  • Social media advertising
  • Retargeting PPC advertising
  • Price comparison website advertising
  • Affiliate marketing.

Why Search PPC?

Search PPC advertising using Google Ads is popular because it fast tracks your website up the Google ladder to get your website to page 1 when people search for your business.

Relative key words associated with the business are researched for their search volume and bid value and the aim is to draw high quality traffic to your website at the lowest possible cost.

Why Social Media PPC?

Social Media PPC  is a great way of extending reach and creating general brand awareness on social media platforms so that when prospects are ready to buy, they think of you. The ads can be targeted to users based on demographics, interests,k social status and a multitude of data accumulated by the platform.

These ads will be displayed in a user’s feed or timeline and you can choose whether the platform charges you for every click on your advert; CPC (Cost Per Click) or every time someone sees your advert, CPM (Cost Per Thousand Impressions).

Start your pay-per-click campaign today!

Getting a professional to build you a good quality pay-per-click campaign can prevent you from wasting serious amounts of money. The most cost-effective pay-per-click campaigns are constantly monitored and tweaked according to the results.

All pay-per-click advertising will extend your online reach, and deepen your digital footprint. Remember though, that the best results are still achieved by using pay-per-click advertising as part of a wider marketing program using a combination of both organic growth campaigns and paid ads.

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